The smarter brand builder.

Branana is a guided brand builder for small business owners. It helps you work out what suits your business, choose from designer-curated options, and build a complete identity without starting from scratch or hiring an agency.

Yes, but it doesn’t create your whole brand at the push of a button.

When you begin Branana, you complete a briefing stage about your business, customers and the kind of brand you want to build. Your answers determine a brand style, which sets your overall creative direction and shapes the options you’ll see.

Every colour, font and style option in Branana has been reviewed by a designer and given detailed characteristics—for example, whether a font feels more professional or personal. AI compares this information with your brief to recommend the strongest matches within your brand style.

AI is also used to generate logo symbol concepts based on your brief. These are reviewed and selected by a designer before they’re shown to you.

AI helps personalise the experience, but Branana’s design system guides the process (and you make the final choices).

Those tools can help you make something that looks good enough in the moment. The harder bit is knowing whether the design choices actually work together, suit your business, and will still hold up when you need to put the brand on a website, sign, invoice or packaging.

Branana combines human curation with automation to get you all the way there.

You choose from designer-curated options, get guidance on what suits your brief and competitive landscape, then leave with vector logo files (files that can be resized without losing quality), font files, a complete colour palette and brand guidelines explaining simple usage rules.

Branana is designed to help you finish a brand, not keep you subscribed to a design tool.

You pay once for the process and the completed identity. Once you’re done, download your finished files, and use your online guide as a reference.

Professional branding from a designer or agency typically costs between $5,000 and $15,000 for a full brand system (and that's before any ongoing design work).

Freelancers at the lower end often deliver a logo and a mood board. Agency work at the high end includes deep strategy, full visual systems, and extended handoff support.

Branana takes a different approach: designer-curated options and built-in guidance help you create a considered identity yourself, without starting from scratch or paying for a complex branding project.

You’ll build a complete identity including your text logo, optional logo symbol, brand colours, headline and body fonts, writing style and an online brand guide.

You’ll also receive clearly labelled files ready to use across your website, social channels, print and other everyday applications.

You can read more about using your brand here.

No. Branana is built for small business owners, not designers. You don't need to know how to use design software or understand branding jargon. The system guides you through each decision step by step.